Cadence, platform rules, and the first thirty days.
What to post, how often, and when to stop changing it.
Pick a cadence you can hold on your worst week, not your best one. A channel that posts three times a week for a year beats one that posts daily for a month and then stops, and it is not close.
Change one thing at a time. If you change the hook style, the thumbnail and the posting time in the same week, you have learned nothing about any of them.
Reused content, music, and the rules that actually get enforced.
Every platform tolerates less reused footage than its written policy suggests. Add something of yours to every clip — a voice, a frame, a comment — and the question never comes up.
Read the monetisation rules of the platform you are actually on, not the summary someone posted about it. They change, and the summary does not.
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